Welcome to Eye Vapor
From Vision to Experience
Introducing the Magic Window, our latest revolutionary project that builds on years of expertise to redefine immersive entertainment. Alongside Chrono Craft and other future endeavors, it reflects our commitment to pushing boundaries.
Our legacy includes iconic projects like Chrono Craft, a mobile immersive theater experience in Beijing’s Yuan Ming Yuan Park, where 20 custom-built buses bring history to life on a 15 minute drive through the park.
Eye Vapor, founded by immersive technology pioneer Jeff Smith, has been a trailblazer in the immersive entertainment industry since 2010—one of the longest-running companies of its kind. We’ve delivered groundbreaking experiences that captivate audiences worldwide, blending cutting-edge technology with compelling storytelling. We’ve collaborated with global stars like Beyoncé and Deadmau5, and served diverse clients from Microsoft and Nike to the US Air Force and DOD/DARPA, showcasing our versatility and innovation.
The Creators
Jeff Smith, Concept Creator and Designer
Jeff Smith is a leader in interactive experiences and advanced entertainment technologies; he has spearheaded global projects for top brands like Red Bull, Nike, Microsoft and Pepsi. In 2009, he co-founded Eye Vapor, a technology and creative studio that designs live, interactive experiences, featuring augmented reality, video, 3D graphics and projection mapping. Previously, Jeff was World Wide Director of Graphics at innovative video game company Electronic Arts for nine years and Director of Development at THQ for six years.
For this project Jeff spearheaded the concept of the Chrono Craft and oversaw its design and development. This included the mechanical design, technology and software as well as story, content and 3D audio. Jeff spent seven months in China overseeing the project to ensure that the narrative, design and technical features successfully came together.
Contact: jeff@eyevapor.com
Steve Petersen, Creative Director
Steve is an Emmy award-winning creative director known for producing work that combines live-action and visual effects to create immersive audience experiences. Notable projects include the interactive launch event for Alien: Rogue Incursion Meta Quest 3; a four-story anamorphic screen for Creed 3 and the 2018 NIKE All-Star Weekend Pop-Up in Hollywood. He is also the co-founder of Big Machine, a leading LA-based creative studio that combines live-action storytelling with design and technology to produce unforgettable content.
For this project, Steve oversaw key aspects of the project from supervising the script and story teams to leading the development of the custom visuals and audio. He was also instrumental in incorporating new technologies into the storytelling process to ensure that audiences would have a dynamic experience on the Chrono Craft.
Contact: steve@stevep.tv
Eye Vapor: Immersive Innovation Projects
Pushing Boundaries in Immersive Tech Since 2009
Chrono Craft, Beijing, China. 2023-2024
Role: Designer & Director
Details: Developed a mobile immersive experience in Yuan Ming Yuan Park, crafting a show telling the history of the park in custom built mobile theaters. There are 20 buses each carrying 20 passengers operating in the park.
Vortex Domes, Los Angeles. 2012-2013
Role: Inventor & Designer
Details: Invented and created proprietary real-time dome projection mapping software. Used in multiple shows and installations.
Kinect Dance Game with Beyoncé. 2009-2010
Role: Creative & Development Director
Details: Directed a 2009 Kinect dance game development
Deadmau5 – Touring VJ/Video Director. 2013-2015
Role: VJ & Content Creator, 2 years
Details: Directed video content and performed across multiple venues and festivals worldwide, headlining over 50 music festivals and events globally per year.
Red Bull at Night – The Circuitry of Life. Los Angeles. 2015
Role: Director & Performer
Details: Designed a 40'x40' interactive cube with touch-screen projection mapping.
Private Client – Saudi Arabia. 2015-2018
Role: Designer, Manager & Programmer
Details: Delivered a high-resolution, multi-projector 3D theater with proprietary dome tech over three years.
DOD/DARPA – Various projects, USA. 2015 - present
Role: Consultant
IP/Patent Development – Projection Mapping, Beijing, China. 2022
Role: Innovator, designer
Details: Built a proof-of-concept for projection mapping IP in Beijing, advancing dynamic visual rendering techniques, hardware and software.
IP/Patent Development – Foveated Viewing, California. 2017-2019
Role: Innovator
Details: Developed a patented foveated viewing IP proof-of-concept, enhancing data transfer efficiency.
Childish Gambino – Immersive Dome Projections. USA, New Zealand. 2016, 2018
Role: Projection Artist
Details: Engineered dome projection systems for concept album premieres
Augmented Reality Soccer Trainer, San Francisco. 2017-2018
Role: Designer, developer
Details: Built a full-size indoor interactive soccer simulator with AR tracking
LinQ Casino, Las Vegas. 2019
Role: Game Developer, creative director
Details: Designed a custom interactive bar-top game supporting 25 simultaneous players with touch-screen tech.
WilderBe, Los Angeles. 2011-2013
Role: Created tech, co-directed show
Details: Projection-mapped dance show with proprietary real-time body tracking VFX.
Brain Waves – Mickey Hart & UCSF. 2011-2013
Role: Researcher & Performer
Details: Integrated EEG data visualization with real-time performance tech.
US Air Force – Command and Control Simulation. 2016
Role: Designer, developer
Details: Engineered a next-generation immersive simulation for command and control.
Vulcan (Paul Allen’s R&D Company). 2016
Role: Designer
Details: Constructed a full 360-degree immersive dome with interactive elements.
Stealth Project – Saudi Arabia. 2020
Role: Designer, Manager & Supervisor
Details: Designed and oversaw a large dome theater with custom projection systems
Adidas – Gamified Installations, New York. 2017
Role: Designer, development director
Details: Two interactive installations using LED floors and projection walls.
Pharrell – Coachella Premiere. 2015
Role: Show Control & Performer
Details: Engineered show control systems and content for the 2014 Coachella debut.
World Games Opening Ceremony, Cali, Columbia. 2013
Role: Projection Mapping Lead
Details: Led a field-scale projection setup with 14 projectors, 4 SMPTE-synced servers.
Additional shows:
Michael Jackson One Show Premiere, Mandalay Bay. Live video face morphing.
Big In Japan Hollywood Bowl. Real-time procedural show graphics
Annenberg Gala, Los Angeles. Live motion tracked interactive dance show.
Microsoft Super Bowl Activation. Interactive dome activation for the Surface product line
BET Awards Pre-Party, Los Angeles. Live projection mapping visuals and software
Red Bull Marketing HQ, Austria. Created touch-screen video mixers on DJ desks.
Oscar Wilde Oscar Awards Event, Los Angeles. Projection mapping and effects.
The Glitch Mob. Touring show content performance system.
Manguin Absinthe, Insomniac Events. Generative graphics tunnel and interactive dance.
Vertex Pharmaceuticals. Developed a 40'x12' interactive video wall controlled by 16 iPads.
Godzilla Movie Launch, Comicon. Show control for LED wall and video displays
Smirnoff Experience, Bangalore. 90' mapped cubic structure with interactive tech
Downtown Project, Las Vegas. Custom dome VJ toolset
Microsoft Fan Dome, Super Bowl, New Orleans. Proprietary dome with Kinect control
Sprint Activation, Super Bowl, San Francisco. Interactive Kinect, social media integration.
Nokia Lab Dome, SXSW. Tri-dome projection system, ive Twitter feed and multi-touch control
Budweiser – Dome Environment. Live music show case, CMA Nashville
Nike Marathon Experience, Manila. Interactive dome with live social media.
Red Bull Marketing HQ, Austria. Custom touch-screen video mixer.
String Cheese Incident NYE Show. Projection mapping and real-time graphics
Pepsico, Super Bowl XLVIII. Visuals for 80' dome in Bryant Park
Sprint CES, TAO Night Club. Interactive photo booth and phone skin chooser
Alienware Laptop Launch, E3. Multi-screen tunnel with synced servers.
Justin Timberlake Music Video. Projection mapping for the "Tunnel Vision" music video.